Adsiduus delivers the time with a snippet of auto-suggestion, the psychological practice developed by Emile Coué in the 1930s.  Its central tenet is that through the repetition of affirmative statements, such as “Day by day, in every way, I’m getting better and better”, one can change one’s personality. Adsiduus makes either positive suggestions, “You are an amazing person | Twelve-fifty-two”, or negative “All your friends hate you | Nine-fifty-five”. Over time these bring about a change in the wearer’s personality.

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