Avidus accentuates the way that time can seem to pass more quickly or more slowly depending on our mood. If we are rushed then time can appear to pass at an alarming rate. However if we are relaxed then time can feel almost static. Avidus has two metal contacts on the watch face; these contacts measure the wearer’s stress level. If the wearer is exhibiting signs of stress then the time displayed on the watch runs forwards, the more stressed the faster. If the wearer is very relaxed then the time can even run backwards. Avidus represents the time to the wearer in an individual responsive way.

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