Inveteratus is a watch that references a more culturally appropriate timescale than the movement of the sun: the television schedule. Today many of us structure our own time around the television, rather than the sun. Inveteratus scrolls through a television listing over the course of a day. In this way the wearer has an enhanced sense of the passing of the day.

Popup large image
Launch video
Get QuickTime
To buy a copy of the Mr Jones Watches booklet please click here.